Koalin Clay, activated charcoal, colloidal oatmeal, aloe vera, honey powder are just some of the ingredients that can be added to make this product your own.  The Benefit of having this in powder form is that it has a much longer shelf life than liquid products and does not need a preservative.  You also have the ability to self customize the mask by adding a liquid of your choice.  Ie:  Almond or oat milk, Aloe Vera juice, or plain old water.